Built by someone who understandsboth AI and business.
I'm Brad Ferguson — a web developer and AI automation specialist who relocated to Manchester with a clear mission: help local estate agents stop losing leads and start growing with practical, no-nonsense AI.
After years of building AI workflows and automation systems for businesses of all sizes, I kept seeing the same pattern in the property industry: brilliant agents buried under admin, missing enquiries, and struggling to keep up with compliance — all while the technology to fix it already exists.
Why estate agents?
The data shocked me. 48% of property enquiries go completely unanswered. The average response time is nearly 4 hours. 40% of buyer enquiries arrive outside office hours, when nobody's there to answer.
These aren't abstract numbers — each missed enquiry is a potential £5,000 to £20,000 commission walking out the door. And most agents don't even know it's happening.
That's why I built Curly Duck. Not as a generic AI tool, but as a purpose-built automation system for property professionals. Every feature we build is designed around the way estate agents actually work.
How we work
Honest, not salesy
We'll tell you exactly what AI can and can't do for your agency. If we don't think we can help, we'll say so.
Practical, not theoretical
No jargon, no buzzwords. We build systems that work within your existing workflow — not ones that require you to change everything.
Measurable results
Every system we build is tied to a number you care about: leads captured, hours saved, compliance deadlines met. If it's not moving the needle, we fix it.
Local and available
Based in Manchester, serving Greater Manchester. We're a real person you can meet for a coffee, not a faceless platform sending automated emails.